AdSense delivers great click on-throughs and high revenues for one reason: the ads are targeted to what the consumer wants. Google's robotic picks out keywords on your web page, will get a grip on what your web site is about and delivers hyperlinks that take users to sites that interest them.
That's nice news... as much as a point. As much as you need your customers to click on adverts that look fascinating, you won't need to belief to a robotic to select those adverts - and also you may desire to have adverts in your web page that pay the highest amount possible for every click.
But you do not get the choice. You can do a number of issues to enhance your AdSense income, from deciding on the format of your advert unit to picking the color and measurement of the font, but one factor you can't do is slip into Google's database and select the ads. For those who may do that, no one would ever choose the low-paying ads.
That doesn't mean you can't do anything at all though. The fact is, some good publishers have been noticing all types of fascinating outcomes after taking part in with their HTML code and altering a number of the text on their Net page. And a few of those outcomes have been very stunning indeed.
For instance, some publishers have discovered that inserting keywords in sure positions on the web page can have a direct impact on the advertisements served. The owner of a website about recreation vehicles then would be capable to perform a little analysis online to find the best paying keywords in his space after which - if he knew where those hotspots were - he may place those keywords in the correct areas on the page. Along with the standard ads about camper vans and RV's that his web site would receive, the publisher might be certain that no less than one of many advertisements was the highest paying possible. That is the kind of information that's worth money in your pocket.
Why some areas of a Internet page must be extra essential than others is a thriller nicely kept by Google's programmers. But a few of Google's advert secrets and techniques are leaking out - they usually're being snapped up by sensible publishers who understand that knowledge and strategy are the key to huge AdSense revenues.
MF
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